@layer reset,base,layout,components,responsive;
@layer reset {
 *,*::before,*::after{box-sizing:border-box}body,h1,h2,h3,p,figure,dl,dd{margin:0}img,svg{max-width:100%}button,input{font:inherit}[hidden]{display:none!important}html{scroll-behavior:smooth;scroll-padding-top:100px}a{color:inherit}button,a,input,summary{-webkit-tap-highlight-color:transparent}button{cursor:pointer}table{border-collapse:collapse}
}
@layer base {
 :root{--paper:#faf9f5;--ink:#172d2a;--muted:#586661;--lime:#d6eea5;--line:#d9ded5;--soft:#eeefe8;--orange:#db6c3c;--white:#fff;--radius:18px}body{font-family:Arial,Helvetica,sans-serif;background:var(--paper);color:var(--ink);font-size:16px;line-height:1.6}a{text-decoration:none}a:hover{text-decoration:underline;text-underline-offset:5px}h1,h2,h3{line-height:1.08;font-weight:600;letter-spacing:-.045em}h1{font-size:clamp(44px,5.4vw,82px)}h2{font-size:clamp(32px,3.4vw,48px)}h3{font-size:26px;letter-spacing:-.035em}p{color:var(--muted)}p+p{margin-top:18px}::selection{background:var(--lime);color:var(--ink)}:focus-visible{outline:3px solid var(--orange);outline-offset:5px;border-radius:3px}.serif{font-family:Georgia,'Times New Roman',serif;font-weight:400;font-style:italic;letter-spacing:-.055em}.brand-dot{color:var(--orange)}.eyebrow,.card-kicker,.mono{font-family:Arial,Helvetica,sans-serif;font-size:11px;font-weight:600;letter-spacing:.13em;line-height:1.6}.eyebrow{color:var(--muted);margin-bottom:22px}.mono{font-family:monospace;font-weight:400}.wrap{width:min(1200px,calc(100% - 96px));margin-inline:auto}.skip-link{position:absolute;top:-80px;left:20px;z-index:100;background:var(--lime);padding:12px 20px}.skip-link:focus{top:12px}.status-dot{display:inline-block;width:7px;height:7px;border-radius:50%;background:var(--orange);margin-right:9px}input{max-width:100%;border:1px solid var(--line);padding:13px 16px;background:var(--white);color:var(--ink);border-radius:7px}input:focus{border-color:var(--ink)}
}
@layer layout {
 .site-header{position:sticky;top:0;z-index:20;background:rgba(250,249,245,.97);border-bottom:1px solid var(--line)}.header-inner{height:90px;display:flex;align-items:center;justify-content:space-between;gap:20px}.wordmark{display:inline-flex;align-items:center;gap:9px;font-size:27px;font-weight:700;letter-spacing:-.075em;line-height:1}.wordmark svg{color:var(--ink);flex-shrink:0}.wordmark:hover{text-decoration:none}.desktop-nav{display:flex;align-items:center;gap:30px;font-size:13px;font-weight:500}.mobile-menu{display:none}.home-hero{display:grid;grid-template-columns:1.3fr 1fr;gap:65px;align-items:center;padding-top:85px;padding-bottom:90px}.hero-copy h1{font-size:clamp(48px,5.3vw,78px)}.hero-lead{font-size:19px;line-height:1.6;margin-top:27px;max-width:660px}.hero-actions{display:flex;align-items:center;gap:28px;flex-wrap:wrap;margin-top:32px}.hero-note{font-size:12px;margin-top:25px}.section-block{padding-top:88px;padding-bottom:90px}.section-heading{display:flex;justify-content:space-between;gap:28px;align-items:flex-end;margin-bottom:45px}.section-heading>p{font-size:14px;max-width:320px}.start-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:32px}.service-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:16px}.soft-section{background:var(--soft)}.ai-feature{display:grid;grid-template-columns:1fr 1fr;gap:84px;align-items:center}.ai-feature p:not(.eyebrow){font-size:17px;margin-top:22px}.ai-feature .button{margin-top:25px}.post-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:24px}.advanced-band{background:var(--ink);color:var(--paper);padding-block:58px}.advanced-band>.wrap{display:flex;align-items:center;justify-content:space-between;gap:50px}.advanced-band .eyebrow{color:var(--lime)}.advanced-band p:not(.eyebrow){color:#d0d8cf;max-width:630px;margin-top:22px}.site-footer{background:var(--ink);color:var(--paper);padding-top:62px}.footer-grid{display:grid;grid-template-columns:2fr 1fr 1fr;gap:50px;padding-bottom:55px}.site-footer .wordmark svg{color:var(--lime)}.site-footer p{color:#c0cbc4;font-size:13px;margin-top:22px}.site-footer nav{display:flex;flex-direction:column;gap:10px;font-size:14px}.footer-bottom{border-top:1px solid #45615a;display:flex;justify-content:space-between;gap:20px;padding-block:22px;font-size:11px;color:#c0cbc4}.breadcrumbs{width:min(1200px,calc(100% - 96px));margin:27px auto 0;font-size:11px;color:var(--muted)}.breadcrumbs ol{list-style:none;padding:0;display:flex;gap:10px;flex-wrap:wrap}.breadcrumbs li+li::before{content:'/';display:inline-block;margin-right:10px;color:#a0aba2}.breadcrumbs li:last-child{max-width:65ch}.page-hero{padding-top:42px;padding-bottom:68px}.page-hero h1{max-width:990px}.page-hero .hero-lead{max-width:730px}.decision-section{padding-bottom:50px;max-width:1050px}.decision-section>h2{font-size:32px;margin-bottom:25px}.decision-section>p{max-width:880px}.service-hero{padding:38px 0 72px;display:grid;grid-template-columns:1.45fr 1fr;gap:80px;align-items:start}.service-hero h1{font-size:clamp(42px,5vw,72px);overflow-wrap:anywhere}.service-hero .button{margin-top:27px}.document-grid{display:grid;grid-template-columns:230px minmax(0,780px);gap:90px;padding-bottom:65px;justify-content:start}.contents{display:flex;flex-direction:column;align-self:start;position:sticky;top:130px;font-size:13px;gap:12px;padding-top:5px}.contents .eyebrow{font-size:10px;margin-bottom:8px}.contents a{line-height:1.4;color:var(--muted)}.document-body{min-width:0}.document-body>section{margin-bottom:48px;scroll-margin-top:120px}.document-body h2{font-size:30px;letter-spacing:-.03em;line-height:1.2;margin-bottom:19px}.document-body h3{font-size:20px;letter-spacing:-.025em;line-height:1.3;margin-bottom:9px}.document-body p{font-size:16px;line-height:1.8}.article-header{padding-top:35px;padding-bottom:66px;max-width:1050px}.article-header h1{font-size:clamp(40px,4.5vw,68px);max-width:950px}.article-header .hero-lead{max-width:780px}.byline{font-size:12px!important;margin-top:25px;display:flex;gap:12px;align-items:center;flex-wrap:wrap}.related-block{padding-block:42px 68px;border-top:1px solid var(--line)}.related-block h2{font-size:30px;margin-bottom:25px}.related-block p{margin-top:22px}.related-block p a{text-decoration:underline}.related-links{display:flex;flex-wrap:wrap;gap:12px}.next-step{display:flex;align-items:center;gap:30px;padding-block:10px 80px}
}
@layer components {
 .button{display:inline-flex;align-items:center;justify-content:center;gap:20px;min-height:46px;padding:13px 22px;border-radius:7px;border:1px solid var(--ink);font-size:13px;font-weight:600;line-height:1.45;transition:background .18s,color .18s}.button:hover{text-decoration:none;background:var(--lime);color:var(--ink)}.primary{background:var(--ink);color:var(--paper)}.light{background:var(--lime);color:var(--ink);border-color:var(--lime)}.light:hover{background:var(--paper)}.header-cta{padding:11px 17px;min-height:42px;font-size:12px}.text-link{display:inline-flex;align-items:center;gap:16px;font-size:13px;font-weight:600;color:var(--ink)}.search-map{background:var(--ink);color:var(--paper);padding:27px;border-radius:22px;position:relative;box-shadow:0 18px 0 -10px var(--lime);transform:rotate(1deg)}.map-top{display:flex;justify-content:space-between;align-items:center;border-bottom:1px solid #426057;padding-bottom:23px}.map-top .mono{font-size:9px;letter-spacing:.1em;color:var(--lime)}.map-star{font-size:42px;line-height:1;color:var(--lime)}.map-query{border:1px solid #698273;border-radius:8px;display:flex;gap:12px;align-items:center;color:#cdd9ce;font-size:13px;padding:15px;margin-top:27px}.map-query>span{font-size:28px;line-height:1}.map-route{padding:13px 0 5px}.map-route>div{padding:17px 0 17px 47px;position:relative;border-bottom:1px solid #36534a}.map-route>div:last-child{border:0}.route-number{position:absolute;left:0;top:18px;font-family:monospace;font-size:10px;color:var(--lime);border:1px solid #52735c;border-radius:50%;width:30px;height:30px;display:grid;place-items:center}.map-route strong{display:block;font-size:17px;font-weight:500;letter-spacing:-.02em}.map-route div>span:last-child{font-size:11px;color:#c0ccbf}.search-map figcaption{font-size:10px;line-height:1.6;padding-top:16px;color:#bac9bc}.discipline-band{border-block:1px solid var(--line)}.discipline-band>.wrap{display:flex;gap:28px;justify-content:space-between;align-items:center;padding-block:22px;font-size:15px;letter-spacing:-.02em}.discipline-band span:nth-child(even){color:var(--orange);font-size:21px}.start-card{padding-top:25px;border-top:1px solid var(--line)}.step-number{font-family:monospace;font-size:12px;display:block;color:var(--orange);margin-bottom:24px}.start-card h3{margin-bottom:17px}.start-card p{font-size:14px;min-height:94px}.start-card .text-link{margin-top:20px}.service-card{background:var(--paper);border:1px solid var(--line);padding:27px 25px;border-radius:12px;display:flex;flex-direction:column;min-height:235px;transition:border-color .18s,transform .18s}.service-card:hover{border-color:#668b6e;transform:translateY(-2px)}.card-kicker{font-size:9px;color:var(--muted);text-transform:uppercase;letter-spacing:.1em}.service-card h3{font-size:24px;margin-top:15px;margin-bottom:16px}.service-card p{font-size:13px;line-height:1.7;flex:1}.service-card>.text-link{margin-top:22px;font-size:11px}.ai-visual{min-height:325px;background:var(--lime);border:1px solid #a5c07f;border-radius:20px;padding:35px;position:relative;overflow:hidden}.ai-visual::after{content:'✳';font-size:170px;position:absolute;bottom:-75px;right:12px;color:#afcd7c;line-height:1}.ai-visual>.mono{font-size:9px;position:relative;z-index:1}.answer-lines{margin-top:43px;display:grid;gap:13px}.answer-lines i{height:10px;border-radius:20px;background:#688f5a;opacity:.6;width:92%}.answer-lines i:nth-child(2){width:76%;opacity:.35}.answer-lines i:nth-child(3){width:84%;opacity:.2}.source-chips{display:flex;gap:9px;margin-top:28px;font-size:10px}.source-chips>span{padding:7px 11px;background:var(--paper);border-radius:5px}.visual-label{display:block;margin-top:37px;font-family:monospace;font-size:9px;letter-spacing:.11em}.post-card{border:1px solid var(--line);border-radius:12px;overflow:hidden;background:var(--paper)}.post-art{height:166px;padding:23px;background:#e2e9d7;position:relative;overflow:hidden}.post-art>span{font-family:monospace;font-size:10px;letter-spacing:.05em;position:relative;z-index:1}.art-lines{position:absolute;width:200px;height:200px;border:1px solid #8aa581;border-radius:50%;right:-13px;top:35px}.art-lines::before,.art-lines::after{content:'';position:absolute;inset:23px;border:1px solid #8aa581;border-radius:50%}.art-lines::after{inset:47px}.art-ai-search{background:#d6eea5}.art-ecommerce-seo{background:#eed7c8}.art-ecommerce-seo .art-lines,.art-ecommerce-seo .art-lines::before,.art-ecommerce-seo .art-lines::after{border-color:#bc8966;border-radius:12px;transform:rotate(15deg)}.art-local-seo{background:#dce6e1}.art-international-seo{background:#e7e4d9}.art-strategy{background:#dedfeb}.post-content{padding:25px 23px}.post-content h3{font-size:22px;line-height:1.25;margin:12px 0 16px;letter-spacing:-.035em}.post-content>p:not(.card-kicker){font-size:13px;line-height:1.7}.post-meta{font-size:9px;color:var(--muted);display:flex;justify-content:space-between;gap:7px;flex-wrap:wrap;border-top:1px solid var(--line);margin-top:25px;padding-top:14px}.fact-panel{background:var(--soft);border-radius:12px;padding:28px;font-size:13px;border-top:3px solid var(--ink)}.fact-panel dt{font-size:9px;text-transform:uppercase;letter-spacing:.1em;font-weight:600;margin-bottom:9px}.fact-panel dd{color:var(--muted);margin-bottom:20px}.fact-panel dd:last-child{margin:0}.output-list{padding-left:21px;color:var(--muted);line-height:1.8}.output-list li+li{margin-top:12px}.artifact-fields{display:grid;grid-template-columns:1fr 1.65fr;gap:0;font-size:13px;background:var(--soft);padding:12px 20px;border-radius:10px;margin-top:20px}.artifact-fields dt,.artifact-fields dd{padding-block:13px;border-bottom:1px solid #d5dbce}.artifact-fields dt{font-weight:600;padding-right:20px}.artifact-fields dd{color:var(--muted)}.artifact-fields dt:nth-last-child(2),.artifact-fields dd:last-child{border:0}.stage-list{padding-left:25px;color:var(--ink)}.stage-list li{padding-left:12px;margin-bottom:23px}.boundary-box{background:#f0eee2;padding:27px;border-left:3px solid #a89147;border-radius:0 10px 10px 0}.wrap.boundary-box{margin-bottom:70px}.table-scroll{overflow-x:auto;max-width:100%;margin-block:23px;border:1px solid var(--line);border-radius:10px}table{width:100%;font-size:13px;min-width:510px;text-align:left}caption{text-align:left;padding:15px 18px;font-size:11px;color:var(--muted);background:var(--soft);border-bottom:1px solid var(--line)}th,td{padding:15px 18px;vertical-align:top;border-bottom:1px solid var(--line);line-height:1.6}thead th{background:var(--soft);font-size:10px;text-transform:uppercase;letter-spacing:.06em;font-weight:600}tbody th{font-weight:500;min-width:160px}td{color:var(--muted)}tbody tr:last-child th,tbody tr:last-child td{border:0}.source-note{font-size:11px!important;color:var(--muted)}.source-note a,.source-list a{text-decoration:underline}.source-list{padding-left:20px;font-size:14px}.source-list li+li{margin-top:10px}.download-box{background:var(--lime);padding:28px;border-radius:12px}.download-box .button{margin-top:22px}.related-links a{border:1px solid var(--line);padding:10px 16px;border-radius:6px;font-size:13px}.catalog-controls{margin:30px 0;display:flex;flex-wrap:wrap;gap:18px;align-items:center}.catalog-controls label{display:flex;align-items:center;gap:15px;font-size:12px}.filter-buttons{display:flex;gap:7px;flex-wrap:wrap}.filter-buttons button{border:1px solid var(--line);background:transparent;color:var(--ink);font-size:11px;border-radius:5px;padding:8px 12px}.filter-buttons button[aria-pressed=true]{background:var(--ink);color:var(--paper);border-color:var(--ink)}#service-count{font-size:11px;width:100%}.empty-state{padding:35px;border:1px solid var(--line);border-radius:10px}.topic-nav{display:flex;flex-wrap:wrap;gap:8px}.topic-nav a{border:1px solid var(--line);border-radius:5px;font-size:11px;padding:8px 12px}.process-list{list-style:none;padding:0;max-width:850px}.process-list>li{display:flex;gap:50px;border-top:1px solid var(--line);padding:33px 0}.process-list .step-number{margin:0;padding-top:5px}.process-list h3{margin-bottom:15px}.process-list p{font-size:16px;line-height:1.8}
}
@layer responsive {
 @media(min-width:1500px){.home-hero{padding-top:105px;padding-bottom:105px}}
 @media(max-width:1100px){.wrap,.breadcrumbs{width:calc(100% - 60px)}.desktop-nav{gap:20px}.home-hero{gap:30px}.hero-copy h1{font-size:56px}.hero-lead{font-size:17px}.hero-actions{gap:20px}.header-cta{display:none}.document-grid{grid-template-columns:190px minmax(0,1fr);gap:45px}.service-hero{gap:45px}.post-grid{gap:16px}.ai-feature{gap:45px}.service-grid{grid-template-columns:repeat(2,1fr)}}
 @media(max-width:760px){html{scroll-padding-top:85px}.wrap,.breadcrumbs{width:calc(100% - 40px)}.header-inner{height:74px}.wordmark{font-size:25px}.desktop-nav{display:none}.mobile-menu{display:block;position:relative}.mobile-menu summary{font-size:12px;list-style:none;padding:8px 0 8px 14px;cursor:pointer;display:flex;gap:18px;align-items:center}.mobile-menu summary::-webkit-details-marker{display:none}.mobile-menu summary>span{font-size:22px;font-weight:400}.mobile-menu[open] summary>span{transform:rotate(45deg)}.mobile-menu nav{position:absolute;right:0;top:51px;width:240px;display:flex;flex-direction:column;background:var(--paper);border:1px solid var(--line);padding:15px 23px;gap:0;box-shadow:0 15px 40px #172d2a14;border-radius:0 0 10px 10px}.mobile-menu nav a{padding:13px 0;font-size:14px;border-bottom:1px solid var(--line)}.mobile-menu nav a:last-child{border:0}.home-hero{grid-template-columns:1fr;padding-top:48px;padding-bottom:55px;gap:42px}.hero-copy h1{font-size:clamp(42px,8vw,64px)}.hero-lead{font-size:17px;margin-top:23px}.eyebrow{font-size:9px;letter-spacing:.1em;margin-bottom:18px}.hero-actions{gap:20px;margin-top:27px}.hero-note{font-size:11px}.search-map{padding:25px;max-width:480px;width:100%;margin-inline:auto;transform:none}.map-top{padding-bottom:17px}.map-query{margin-top:21px}.map-route>div{padding-block:15px}.route-number{top:17px}.discipline-band>.wrap{gap:14px;flex-wrap:wrap;justify-content:flex-start;font-size:12px;padding-block:18px}.discipline-band span:nth-child(even){font-size:14px}.discipline-band span:nth-child(4){display:none}.section-block{padding-block:55px}.section-heading{align-items:flex-start;flex-direction:column;margin-bottom:31px;gap:20px}h2{font-size:35px}.start-grid{grid-template-columns:1fr;gap:28px}.start-card p{min-height:0;max-width:480px}.start-card h3{font-size:25px}.start-card .text-link{margin-top:16px}.step-number{margin-bottom:18px}.service-grid{grid-template-columns:1fr}.service-card{padding:25px;min-height:0}.service-card h3{font-size:24px}.post-grid{grid-template-columns:1fr;gap:25px}.post-art{height:175px}.post-content h3{font-size:25px}.ai-feature{grid-template-columns:1fr;gap:35px}.ai-visual{min-height:290px;padding:29px}.advanced-band{padding-block:43px}.advanced-band>.wrap{flex-direction:column;align-items:flex-start;gap:28px}.footer-grid{grid-template-columns:1fr 1fr;gap:35px;padding-bottom:35px}.footer-grid>div{grid-column:1/-1}.site-footer{padding-top:43px}.footer-bottom{font-size:10px;flex-wrap:wrap;gap:15px}.footer-bottom>span:nth-child(2){flex-basis:60%}.breadcrumbs{margin-top:20px;font-size:10px}.breadcrumbs li:last-child{max-width:100%}.page-hero{padding-top:30px;padding-bottom:42px}.page-hero h1{font-size:clamp(40px,8vw,58px)}.page-hero .hero-lead{font-size:16px}.decision-section{padding-bottom:25px}.decision-section h2{font-size:28px}.service-hero{grid-template-columns:1fr;gap:30px;padding-top:25px;padding-bottom:35px}.service-hero h1{font-size:clamp(40px,8vw,58px)}.fact-panel{padding:24px}.document-grid{grid-template-columns:1fr;gap:30px;padding-bottom:30px}.contents{position:static;padding:18px 0 23px;border-block:1px solid var(--line);gap:12px;font-size:12px;flex-flow:row wrap}.contents .eyebrow{width:100%;margin:0}.contents a{padding-right:7px}.document-body>section{margin-bottom:35px;scroll-margin-top:90px}.document-body h2{font-size:26px}.document-body p{font-size:15px;line-height:1.85}.artifact-fields{grid-template-columns:1fr 1.35fr;padding-inline:15px;font-size:12px}.artifact-fields dt{padding-right:15px}.table-scroll{margin-block:20px}.article-header{padding-top:23px;padding-bottom:35px}.article-header h1{font-size:40px}.article-header .hero-lead{font-size:16px}.byline{font-size:11px!important}.download-box,.boundary-box{padding:22px}.related-block{padding-block:33px 45px}.related-block h2{font-size:28px}.related-links{gap:9px}.related-links a{font-size:12px}.process-list>li{gap:22px;padding-block:27px}.process-list h3{font-size:26px}.process-list p{font-size:15px}.next-step{align-items:flex-start;flex-direction:column;padding-bottom:50px;gap:23px}.catalog-controls{gap:16px}.catalog-controls label{width:100%;flex-direction:column;align-items:flex-start;gap:8px}.catalog-controls input{width:100%}.filter-buttons{gap:8px}.filter-buttons button{font-size:11px;padding:9px 12px}.topic-nav{gap:7px}.topic-nav a{font-size:10px}.wrap.boundary-box{margin-bottom:45px}}
 @media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*::before,*::after{transition:none!important;animation:none!important}}
}