AI Search & GEO
SEO, GEO and AEO: defining the scope of work
Choose a search engagement by its inputs and outputs. A change in terminology should not obscure what is being implemented, which system is observed or how a result is checked.
JOURNAL TOPIC
Compare the actual work behind SEO, GEO and AEO. Use dated observations and source-backed content instead of treating an engine response as a stable rank.
AI Search & GEO
Choose a search engagement by its inputs and outputs. A change in terminology should not obscure what is being implemented, which system is observed or how a result is checked.