STRATEGY / SERVICE SCOPE
SEO audit.
Turn crawl findings into decisions. An audit scope connects affected URLs to evidence, recommended changes, owners and acceptance checks.
Explore the scope ↓- Best starting point
- Traffic has changed, a site has grown without a clear structure or a team needs to decide which search problems to fix first.
- Working artifact
- Issue, Affected URL group and the fields shown below.
- How to evaluate
- Check the output, implementation owner and acceptance evidence.
What the scope produces
- An issue register with affected page groups and supporting evidence
- A distinction between observed defects and untested hypotheses
- A sequence that reflects dependencies and implementation effort
- Verification steps for the team carrying out each change
What the work needs
A crawlable website, representative templates, release history and Search Console access where available.
A sample working artifact
Illustrative structure, not a client result. A completed record should make the work and its verification clear.
- Issue
- A specific value recorded for the engagement.
- Affected URL group
- A specific value recorded for the engagement.
- Evidence
- A reproducible observation or linked source.
- Priority
- A stated reason for the assigned sequence.
- Implementation owner
- A specific value recorded for the engagement.
- Acceptance check
- A specific value recorded for the engagement.
How the work moves forward
Collect evidence
Compare the served pages, crawl results and available search data. Keep a record of the observation date.
Group the issues
Separate site-wide template defects from isolated pages. Avoid counting one cause as many independent problems.
Prepare the handoff
Document the expected result and the check that proves a change is complete.
Scope boundaries
An audit diagnoses and prioritizes. Development and ongoing monitoring require their own agreed scope.