STRATEGY / SERVICE SCOPE
SEO consulting.
Use a defined advisory scope for architecture choices, difficult diagnostics and review of an upcoming website release.
Explore the scope ↓- Best starting point
- An internal team can implement changes but needs a second assessment of a decision or a disputed diagnosis.
- Working artifact
- Decision, Option and the fields shown below.
- How to evaluate
- Check the output, implementation owner and acceptance evidence.
What the scope produces
- A decision memo with the options considered
- A review of the evidence and assumptions behind a recommendation
- Implementation requirements for the chosen approach
- A record of unresolved questions and how to test them
What the work needs
The decision to be made, relevant access or exports and the people responsible for implementation.
A sample working artifact
Illustrative structure, not a client result. A completed record should make the work and its verification clear.
- Decision
- A specific value recorded for the engagement.
- Option
- A specific value recorded for the engagement.
- Supporting evidence
- A specific value recorded for the engagement.
- Trade-off
- A specific value recorded for the engagement.
- Dependency
- A specific value recorded for the engagement.
- Review condition
- A specific value recorded for the engagement.
How the work moves forward
Frame the question
Name the decision, its deadline and the constraints that rule out otherwise attractive options.
Compare the options
Assess effects on content ownership, crawl paths and the ability to verify a release.
Record the decision
Write down the selected approach and the conditions that would make the team revisit it.
Scope boundaries
Advisory work does not substitute for implementation access. A review of exported evidence cannot confirm changes in a production environment.