STRATEGY / SERVICE SCOPE
SEO strategy.
Build a page portfolio around customer decisions. Assign each search intent a page and give each proposed page a reason to exist.
Explore the scope ↓- Best starting point
- A site has overlapping landing pages, competing content ideas or a backlog that exceeds the team's publishing capacity.
- Working artifact
- Customer question, Intent and the fields shown below.
- How to evaluate
- Check the output, implementation owner and acceptance evidence.
What the scope produces
- An intent-to-URL map with a primary owner for each topic
- A prioritized page portfolio and publication conditions
- A content gap assessment grounded in customer questions
- A release sequence matched to available evidence and capacity
What the work needs
Products or services, markets, business priorities, existing URLs and the content team's capacity.
A sample working artifact
Illustrative structure, not a client result. A completed record should make the work and its verification clear.
- Customer question
- A specific value recorded for the engagement.
- Intent
- A specific value recorded for the engagement.
- Canonical owner
- A specific value recorded for the engagement.
- Evidence needed
- A specific value recorded for the engagement.
- Publication wave
- A specific value recorded for the engagement.
How the work moves forward
Map the decisions
Separate purchase questions from informational questions and platform-specific requirements.
Assign ownership
Choose an existing page, a new page or a supporting section. Consolidate pages that solve the same question.
Plan the releases
Publish useful groups of pages with their supporting examples and internal links.
Scope boundaries
A page idea is not a traffic forecast. Country-specific demand and competitive search results need separate measurement.