MEASUREMENT / SERVICE SCOPE
SEO reporting.
Track completed work, search observations and business outcomes as different measures. Use a stable definition for each before comparing periods.
Explore the scope ↓- Best starting point
- A team needs to understand whether releases are complete and how search contributes to the actions its business values.
- Working artifact
- Metric, Definition and the fields shown below.
- How to evaluate
- Check the output, implementation owner and acceptance evidence.
What the scope produces
- A measurement dictionary with sources and calculation rules
- A page-group baseline and change log
- A report that distinguishes implementation from performance
- A review of attribution gaps and collection limits
What the work needs
Available search and analytics data, conversion definitions, reporting periods and known changes to tracking.
A sample working artifact
Illustrative structure, not a client result. A completed record should make the work and its verification clear.
- Metric
- A specific value recorded for the engagement.
- Definition
- A specific value recorded for the engagement.
- Source
- A specific value recorded for the engagement.
- Page group
- A specific value recorded for the engagement.
- Period
- A specific value recorded for the engagement.
- Known limitation
- A specific value recorded for the engagement.
How the work moves forward
Define the measures
Specify whether a number represents a visit, a lead, a qualified opportunity or a completed sale.
Connect the records
Align page groups and dates across release logs and search observations.
Review the limitations
Flag broken tracking, mixed markets and changes that make a period comparison unreliable.
Scope boundaries
Attribution is incomplete when consent, cross-device behavior or disconnected systems hide part of the journey. A correlation is not proof of causation.